
Public Relations & Marketing Strategy
Tell Your Story in the American Market
Strategic communications that position your company for success



What Is Public Relations & Marketing Strategy?
How you communicate your U.S. market entry affects perceptions among stakeholders critical to your success—potential employees, community members, government officials, customers, and partners. Strategic public relations and marketing establish your company narrative, build awareness, and position you favorably in competitive markets. QBS Consulting Group helps international companies develop communication strategies appropriate for the American market. We coordinate with your global communications while adapting messaging for U.S. audiences, help manage announcements around major milestones, and connect you with specialized PR and marketing resources when needed. Effective communications begin with understanding your objectives and audiences. We help you identify what you want to achieve through communications, who you need to reach, and how to deliver messages that resonate in the American business environment.
STEP BY STEP GUIDE
How do Public Relations & Marketing Strategy Work?
1. Communications Assessment
We evaluate your communications objectives, target audiences, existing messaging, and competitive landscape.
1. Communications Assessment
We evaluate your communications objectives, target audiences, existing messaging, and competitive landscape.
1. Communications Assessment
We evaluate your communications objectives, target audiences, existing messaging, and competitive landscape.
2. Strategy Development
We develop communications plans identifying key messages, audiences, channels, timing, and success metrics.
2. Strategy Development
We develop communications plans identifying key messages, audiences, channels, timing, and success metrics.
2. Strategy Development
We develop communications plans identifying key messages, audiences, channels, timing, and success metrics.
3. Announcement Coordination
We help plan and execute major announcements—location selections, groundbreakings, operational launches—for maximum positive impact.
3. Announcement Coordination
We help plan and execute major announcements—location selections, groundbreakings, operational launches—for maximum positive impact.
3. Announcement Coordination
We help plan and execute major announcements—location selections, groundbreakings, operational launches—for maximum positive impact.
4. Resource Coordination
We connect you with PR agencies, marketing firms, and creative resources appropriate to your needs and budget.
4. Resource Coordination
We connect you with PR agencies, marketing firms, and creative resources appropriate to your needs and budget.
4. Resource Coordination
We connect you with PR agencies, marketing firms, and creative resources appropriate to your needs and budget.
5. Ongoing Support
We help maintain communications momentum through operations and growth milestones.
5. Ongoing Support
We help maintain communications momentum through operations and growth milestones.
5. Ongoing Support
We help maintain communications momentum through operations and growth milestones.
How QBS Can Help You with Public Relations & Marketing Strategy


Market Entry Focus
Understanding of communications priorities for international companies establishing U.S. presence
Cultural Adaptation
Experience adapting international company messaging for American audiences and media
Stakeholder Integration
Communications coordinated with government relations, community engagement, and investor relations
Announcement Experience
Track record coordinating major announcements with EDCs and government partners
Read Our Latest Insights
Frequently Asked Questions
How do you coordinate with our global communications team?
How do you coordinate with our global communications team?
How do you coordinate with our global communications team?
Do you provide PR agency services?
Do you provide PR agency services?
Do you provide PR agency services?
When should we announce our U.S. operations publicly?
When should we announce our U.S. operations publicly?
When should we announce our U.S. operations publicly?

Ready to Begin Your U.S. Expansion?
Contact QBS Consulting Group to discuss your market entry objectives. Our team will assess your needs and outline how we can support your success.

Designed and maintained by
Site&Sold

Ready to Begin Your U.S. Expansion?
Contact QBS Consulting Group to discuss your market entry objectives. Our team will assess your needs and outline how we can support your success.

Designed and maintained by
Site&Sold

Ready to Begin Your U.S. Expansion?
Contact QBS Consulting Group to discuss your market entry objectives. Our team will assess your needs and outline how we can support your success.

Designed and maintained by
Site&Sold









